Did handout on distribution / wholesale and resale
Listening gap-fill Budweiser
Start out with role-play Budweiser & Project Budweiser next class
Begin chap. 4




Budweiser is one of the biggest selling beers in the world. It is brewed by the Anheuser-Busch breweries in the United States but it has its origins in the Czech Republic. In 2008 Anheuser-Busch sold most of the operations to the Belgian-Brazilian beer giant InBev, to create the largest brewing company in the world. Brewing of the pale lager beer started in 1876 and has become an American icon. Budweiser accounts for over half of all beers sold in the USA. Like other beers, Budweiser is known for its distinctive bottle and label, both of which remained largely unchanged since 1876. Tradition is important to the company. Its website says: “At Budweiser, we take enormous pride in brewing the great American lager. But being a part of American history and life is what really makes us proud.”

Read more:Budweiser: Business English Materials.com: ESL Lessonshttp://businessenglishmaterials.com/budweiser.html#ixzz1MgaCb7a1
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