Business English Handout (Pfizer)
Listening section (Multi-media)
Creating a product and Pfizer products
Pfizer role play CEO / Employee / Customer / Journalist
Chapter 3 page 23 c-d
Return to chap. 3 "Companies" page 24


We 'd like to increase the effectiveness of the moisturizer 
...the moisturizing effect 


The effectiveness of the...


A longer lasting moisturizer


Incorrect: Function / efficacy
Correct: Effect