Begin with # 2 of the handout


State of the art / cutting edge = the newest, latest, most recent (usually used with the terms) technology, methods in...
Things which are still in the experimental stages


the subjective (usually) never takes an article
concepts / ideas / thoughts / etc. 


to infringe upon = to commit a breach or infraction of; violate or transgress: to infringe a copyright; to infringe a rule.

Did page 43 C (Discussion)

Did page 42 Unit 5A
Do handouts on business English
Page 42 B


What do you mean by that. / please explain in more detail
Rhetorical question
procrastination
standing / waiting in line...
bumper to bumper / heavy traffic (lite / light traffic)

Completed chapter 4




Q: What are the benefits of this idea?
A: Pepsi gets to utilize a cheap market in which to grow their citrus. 


The idea only works once and relies on novelty

Did page 34
Begin p.35 tomorrow


contrived
It's worth the cost of admission


What Should Companies Do To Encourage New Ideas?


Allow employees to conduct a brainstorming session everyday before work.


Promote a flexible work atmosphere, which in turn might motivate employees to be more creative at work.


Financial compensation for ideas which are actually implemented by the company.





As time goes by... / More and more...
Discourse Markers / Discourse markers are words and phrases used in speaking and writing to 'signpost' discourse. Discourse markers do this by showing turns, joining ideas together, showing attitude, and generally controlling communication. Some people regard discourse markers as a feature of spoken language only.


The function of anyway is to signal a change in the direction of the conversation, in this case to finish it, so anyway is a discourse marker here. They can be used to focus, clarify, contrast, change the subject, show agreement or disagreement, etc.


Where I work, there is a very rigid "top down" hierarchy -- a barrier which impedes the sharing of ideas freely.

Handout on Company: Budweiser

Budweiser Listening and Gap fill 

Budweiser roleplay

Return to Textbook Chapter 4

Did handout on distribution / wholesale and resale
Listening gap-fill Budweiser
Start out with role-play Budweiser & Project Budweiser next class
Begin chap. 4




Budweiser is one of the biggest selling beers in the world. It is brewed by the Anheuser-Busch breweries in the United States but it has its origins in the Czech Republic. In 2008 Anheuser-Busch sold most of the operations to the Belgian-Brazilian beer giant InBev, to create the largest brewing company in the world. Brewing of the pale lager beer started in 1876 and has become an American icon. Budweiser accounts for over half of all beers sold in the USA. Like other beers, Budweiser is known for its distinctive bottle and label, both of which remained largely unchanged since 1876. Tradition is important to the company. Its website says: “At Budweiser, we take enormous pride in brewing the great American lager. But being a part of American history and life is what really makes us proud.”

Read more:Budweiser: Business English Materials.com: ESL Lessonshttp://businessenglishmaterials.com/budweiser.html#ixzz1MgaCb7a1
Under Creative Commons License:Attribution Non-Commercial No Derivatives

Completed chap. 3
Handouts from Business English Materials (Company Profile)
Handouts from business vocabulary




Incorrect: Although our thinking is different...
Correct: Although our points of view are different...


They can relate to the joke.

Did page 24 a-c
Begin new Business English Materials (Company?)
Text page 26


We have / need to reach a consensus = agree together


http://autos.yahoo.com/news/consumer-reports--kia-sedan-tops-honda-accord.html

Hiring policy

Business English Handout (Pfizer)
Listening section (Multi-media)
Creating a product and Pfizer products
Pfizer role play CEO / Employee / Customer / Journalist
Chapter 3 page 23 c-d
Return to chap. 3 "Companies" page 24


We 'd like to increase the effectiveness of the moisturizer 
...the moisturizing effect 


The effectiveness of the...


A longer lasting moisturizer


Incorrect: Function / efficacy
Correct: Effect

Galoshes meaning overshoes or rubber boot (or 'Golosh)


a share = a part


I've had my fair share of bad students in my time...
She's had her fair share of bad luck...


1. ChapStick, a lip balm


2. Lipitor, Sortis (atorvastatin) for cholesterol.


3. Xanax and Xanax XR(alprazolam) for anxiety and panic disorders

.
4. Depo Provera for birth control.

5. Viagra


6. Robitussin for coughs andcolds.

http://everythingwarrenbuffett.blogspot.com/2009/11/fox-business-video-and-transcript.html

http://everythingwarrenbuffett.blogspot.com/2009/11/fox-business-video-and-transcript.html

http://video.pbs.org/video/1911066955

Crude Drops Below $100 a Barrel

SUSIE GHARIB, NIGHTLY BUSINESS REPORT ANCHOR: Another down day for the stock and commodity markets on renewed worries about the American economic recovery. And you know Tom, investors are also very anxious about tomorrow`s critical report on the job market.

TOM HUDSON, NIGHTLY BUSINESS REPORT ANCHOR: They certainly are. Oil saw a stiff sell-off today Susie, falling below $100 per barrel for the first time since March with some new concerns now about weakening demand. In New York trading, crude futures tumbled 8 percent or about $10 a barrel at $99.80. Looking at precious metals, you can see another sell-off. Gold dropping 2 percent, closing below $1,500 an ounce. Silver declining another 8 percent to $36 an ounce. But you know, it was the U.S. dollar that rallied against major currencies like the euro, Great Britain`s pound and the Canadian dollar on word that interest rates in Europe may not rise as soon as many expected.

GHARIB: Erika Miller has more on today`s market action and whether the years-long commodity rally is over.

ERIKA MILLER, NIGHTLY BUSINESS REPORT CORRESPONDENT: There`s an old saying that the cure for high oil prices is high oil prices and it helps explain the big declines in energy and other commodities today. Gasoline has surged 35 percent in a year to almost $4 a gallon nationwide. As a result, economist Constance Hunter says many Americans have no choice but to cut back.

CONSTANCE HUNTER, CHIEF ECONOMIST, ALADDIN CAPITAL HOLDINGS: The fact is commodity prices and specifically oil, were getting high enough that demand was starting to fall back. And when that happens, you see prices fall back.

MILLER: Weak economic data today stoked those fears, especially an unexpected spike in jobless claims. In addition, the European central bank surprised some investors by suggesting it will wait until after June to raise rates. That pushed the dollar up against the euro, which makes commodities quoted in U.S. currency more expensive for foreign buyers. Finally, there may be a less obvious factor influencing the markets. Glencore, a large commodity trading house in Switzerland, is going public and many professional investors are eager for a piece of the action.

HUNTER: There is talk in the market that some portfolio managers are selling commodities so that they can buy into the IPO and that will serve as their commodity allocation.

MILLER: Over the past year, many commodities have surged to record levels. The CRB index of 19 commodities is up over 25 percent in that period, even including the recent plunge. Trader Ray Carbone says it`s natural for investors to question whether the party is over.

RAYMOND CARBONE, OIL & METALS TRADER, PARAMOUNT OPTIONS: It seems that today`s answer is the sidelines is the best place to be and we are seeing people rushing to the exits in the precious metals, in the crude oil and in the commodity asset class.

MILLER: If commodities keep falling, it`s good news for the American economy and the American consumer. After all, if the price of gasoline, clothing and food keep falling, there`s more money to spend on other things. Erika Miller, NIGHTLY BUSINESS REPORT, New York.

Did handout on "Selling Your Product" / Business Idioms
Text page 22
Begin with p. 22 A Vocabulary on Monday


much talked about / much-vaunted

When will you realize your vision / dream?


These other companies are not a good fit for me.


Janitorial staff / cabin maintenance staff

paralegal

   [par-uh-lee-guhl]  Show IPA

–noun

1.

an attorney's assistant, not admitted to the practice of law but trained to perform certain legal  tasks.

custodian

   

[kuh-stoh-dee-uhn]  Show IPA

–noun

1.

a person who has custody; keeper; guardian.

2.

a person entrusted with guarding or maintaining a property;janitor.

http://www.youtube.com/watch?v=qeGJ0R5H5EM

PROGRAMME 4

RECEIVING VISITORS

KATE McKENNA You know Mr. Sakai is coming at ten o'clock,

don't you, Jenny?

JENNY ROSS Yes I do. It's an important meeting, isn't it?

KATE McKENNA And the slides are ready, aren't they?

JENNY ROSS Yes, they are

KATE McKENNA And you have checked the monitor, haven't

you?

JENNY ROSS Yes, Kate, I have.

KATE McKENNA Sorry, Jenny, it really is very important.

DON BRADLEY Morningl

JENNY ROSS Hello, Don.

DON BRALDEY Is everything ready for the big day?

JENNY ROSS I think so.

KATE McKENNA Don, I'm worried about the last part of the

presentation. Can we talk?

MR. SAKAI Thank you very much for collecting me.

CLIVE HARRIS It's a pleasure. Don't mention it.

CLIVE HARRIS Is your hotel okay? MR. SAKAI Yes, thanks. It's fine.

CLIVE HARRIS It is good of you to visit us. Thank you for sparing the time. I know you have a busy itinerary.

MR. SAKAI It's a pleasure, Mr. Harris. I enjoy coming to Britain. And I am looking forward to my visit to Bibury Systems.

CLIVE HARRIS It's kind of you to say so. We'll do our best to make your visit worth-while.

DON BRADLEY You're seeing Phil Watson at twelve o'clock about the display unit design. Do you understand the problem?

EDWARD GREEN No, I don't.

DON BRADLEY These are the rough designs. Choosing the

right colours is very important.

EDWARD GREEN Sorry, could you explain what you mean?

DON BRADLEY Well, we need different colours.

EDWARD GREEN Ah, do you mean stronger colours?

DON BRADLEY Yes, I do. This display unit must make an

impact. It's very important. It must look right for the launch.

It must look exciting.

EDWARD GREEN I understand.

DON BRADLEY Well, make sure that Phil understands. Also these pictures of Big Boss need to be bigger ...

CLIVE HARRIS So, we aren't a very big company ... but I think

we are very efficient.

MR. SAKAI How many people do you employ?

CLIVE HARRIS About seven hundred full-time. But we take

on casual staff when we need them.

Would you like some more coffee, Mr. Sakai?

MR. SAKAI No, thank you. And, please, call me Kazo.

CLIVE HARRIS And you must call me Clive. So, shall we have a look around?

MR. SAKAI That would be very nice.

CLIVE HARRIS Then perhaps we could have some lunch. And then after lunch some of my senior managers will make a presentation to you. Would you like to leave your coat and briefcase here?

MR. SAKAI Thank you.

CLIVE HARRIS And this is our Sales and Marketing Department. ] don't think you have met Kate McKenna. She is Head of Sales.

KATE McKENNA How do you do?

MR. SAKAI Kazo Sakai, let me give you my card.

CLIVE HARRIS And this is Don Bradley.

DON BRADLEY Hello, Mr. Sakai. We have spoken on the

phone.

MR. SAKAI Hello, Mr. Bradley. You are American. And what

part of America are you from?

DON BRADLEY Los Angeles. But 1 have lived in the UK for

five years. I like ...

MR. SAKAI Ah. I have visited ... I'm sorry.

DON BRADLEY No, after you.

MR. SAKAI I have been to Los Angeles two or three times. It's

an interesting city. Well, I hope we have a chance to talk

again.

CLIVE HARRIS Yes, you'll be seeing Don at the presentation

this afternoon.

MR. SAKAI I look forward to that.

PHIL WATSON Edward?

EDWARD GREEN Yes.

PHIL WATSON Hi, Edward

EDWARD GREEN Hello.

PHIL WATSON Phil Watson. Good to meet you. Have you been

waiting long?

EDWARD GREEN Not really.

PHIL WATSON Sorry, I was delayed. Shall we get straight

down to business?

EDWARD GREEN Why not?

PHIL WATSON Follow rat.

CLIVE HARRIS Derek, let me introduce you to Mr Sakai

from Detmore Systems. Mr. Sakai. can I present Derek

Jones. Derek is our Development Manager.

DEREK JONES It's very nice to meet you, Mr. Sakai..

MR. SAKAI Hello. Mr Jones. I'm sorry to interrupt your work.

DEREK JONES Not at all - I like meel:ng visitors. You're very welcome. Please make yourself at home.

MR. SAKAI So this is the development workshop?

DEREK JONES Most of our products start here and this is our latest product. Big Boss.

MR. SAKAI Ah, yes.

CLIVE HARRIS Yes, we think Big Boss will be very successful.