Completed handout on Innovation and Invention
Discussion questions: Best and worst inventions of the last 100 years?
Handout: Price! Covered page one
Cover page 2 of PRICE handout in class
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(colloquialism) What's the price tag? = how much does it cost?
Airlines
Beverage Companies
Retail Outlets


Upmarket / upscale / top shelf / premium brand
Downmarket/ It's at the lower end of the quality scale (low-end) / bottom shelf / common brand


Gimmick =  an ingenious or novel device, scheme, or stratagem,especially one designed to attract attention or increase appeal.